Davide Carlesi and Gian Luca Tonelli, both born in the ‘70, at the end of the ‘90 began to attend to the industrial design, taking part to exhibitions and workshops. Their first works gave them great visibility in Italy and abroad, with articles on important sector magazines. The trade mark “Area 44”, as they undersign, expresses the common will of searching to give objects an essential “Style”, a combination between formal rigour and lightness, as per their vision of beauty.